Who we are

Working in collaboration to create the right mix of capability

Cocreate Catalyst was founded by Adam Jay to help leadership teams create clarity and momentum in complex environments.

Adam works at the intersection of strategy and relationships – bringing structured strategic thinking, careful listening and confident facilitation to challenges where progress has slowed or direction feels fragmented. He has worked in collaboration, strategy and transformation for close to 20 years and has continued to extend his work in a number of directions over that time. He works in corporate transformation, systems change, collective impact and cross-sector collaboration.

Adam is a PBA certified Partnership Broker, a Recognized Master in Design and Facilitation of the Taylor System and Method, and a Member of the AICD.

Cocreate Catalyst operates as a networked practice.

For each engagement, we partner with trusted experts, facilitators, designers, creatives and content specialists to bring the right mix of capabilities to the table. This allows us to scale thoughtfully and draw on specialist expertise where needed – without the overhead or rigidity of a fixed consultancy model.

Every engagement is grounded in clarity, alignment and practical progress.

How we think about the work

Our Philosophy

Most of the hard problems we encounter aren't really strategy problems or facilitation problems. They're coherence problems - situations where what an organisation says it believes, what it actually prioritises, and how its people behave day-to-day have quietly drifted apart.

When that gap opens up, strategies stall, collaborations fragment, and leadership teams find themselves pulling in different directions under pressure - even when everyone ostensibly agrees on direction.

Closing that gap requires more than a better strategy document or a well-run workshop. It requires creating the conditions where direction is trusted, owned and enacted - not just communicated. Where people have enough clarity to act with confidence, and enough connection to each other to stay aligned when things get hard.

That's what we try to build. Not alignment as a one-day event, but coherence as a working condition.

On Collaboration - a provocation

Collaboration is often undersold and overpromised at the same time. Undersold because real collaboration - the kind that addresses problems no single organisation can solve alone - is one of the most powerful tools we have. Overpromised because it's often presented as warm and frictionless, when the reality is that genuine collaboration is difficult, demanding and asks real things of everyone involved.

When I work with a group and it starts to feel too easy, I start to worry. The struggle isn't asign that something's going wrong - it's often a sign that the work is real. More on this topic in this article.

More on how we think and work can be found in the articles below and on our Insights page.

Who we are

Working in collaboration to create the right mix of capability

A selection of our favourite clients & partners

How we think about the work

Our Philosophy

On Collaboration - a provocation

Articles

Who we are

Working in collaboration to create the right mix of capability

A selection of our favourite clients & partners

How we think about the work

Our Philosophy

On Collaboration - a provocation

Articles

This website uses cookies.