creating clarity and momentum in complexity.
We work with leadership teams to bring people and ideas together, cocreate strategy and catalyse action.
We work with leadership teams to bring people and ideas together, cocreate strategy and catalyse action.
Our world is increasingly complex, interconnected and volatile. As complexity grows, momentum can slow.
Over time, misalignment slows execution, weakens partnerships, and erodes organisational confidence.
Our work is about creating the conditions where direction is legitimate, trusted and enacted. We help to build coherence so strategy lives in behaviour, decisions and sustained action.

We help leadership teams to:
The result is renewed confidence and forward movement.

We work at the intersection of strategy, people and systems.
We combine:
We don’t deny complexity.
We help teams to navigate it.

Strategy is not about the document. Your strategy needs to actively help you navigate reality, in all its messiness, to deliver on your goals.
Good strategy means making choices, naming tradeoffs, being clear on what you'll not do, and ensuring it is owned in the right places.
We can work alongside you, your teams, clients and communities, to cut through complexity and define a focused direction that builds alignment and creates movement.

We design and facilitate high stakes conversations that build shared understanding and aligned direction across diverse stakeholders – especially when authority is distributed and relationships matter.
From long term partnerships to board meetings, problem solving workshops to conferences we cocreate high impact engagements that build alignment, energy and momentum.

Delivering on a big agenda requires committed, aligned leadership, whether that’s your management team, board, or collective.
We help leadership teams strengthen cohesion, clarify roles and intent, and build the collective capacity to deliver together – particularly through growth and transition.
Cocreate Catalyst was founded by Adam Jay to help leadership teams create clarity and momentum in complex environments.
Adam works at the intersection of strategy and relationships – bringing structured strategic thinking, careful listening and confident facilitation to challenges where progress has slowed or direction feels fragmented. He has worked in collaboration, strategy and transformation for close to 20 years and has continued to extend his work in a number of directions over that time. He works in corporate transformation, systems change, collective impact and cross-sector collaboration.
Cocreate Catalyst operates as a networked practice.
For each engagement, we partner with trusted experts, facilitators, designers, creatives and content specialists to bring the right mix of capabilities to the table. This allows us to scale thoughtfully and draw on specialist expertise where needed – without the overhead or rigidity of a fixed consultancy model.
Every engagement is grounded in clarity, alignment and practical progress.


Every engagement is different, but there are some principles that help us to design each engagement:
Cocreate Catalyst is based in Melbourne, Victoria. Services may be delivered across Australia and overseas.
ABN: 90 673 787 427
To contact Adam Jay directly: adam@cocreatecatalyst.com.au +61 478 312 127
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